The three S’s – comfort, sociability, and protection – tend to be an excellent base for just about any dating site. Why can it seem like many websites are mysteriously missing out on them off their business programs?

Type LikeBright, another dating site created in Seattle whose goal is to purge deception from online dating sites world. It really is a tall purchase, but Ron Lai, Sonya Lai (yes, they can be siblings), and Nick Soman tend to be determined to get to know it. The trio satisfied while studying at Harvard, and decided to receive LikeBright this season within the TechStars, a business enterprise that phone calls alone the “# 1 business accelerator around,” program in Seattle.

Their purpose, as explained to Aislyn Green of TechFlash.com, isn’t really difficult: “LikeBright is a TechStars Seattle business trying to create internet dating easy, personal and safe for females.” Women almost everywhere – and lots of men – complain concerning decreased count on and rampant lying that affects online dating sites. For most, it’s become these types of problematic that they’ve abadndoned online dating sites completely and only time for the conventional types of matchmaking that they’d once rejected, like fulfilling through friends or at personal gatherings. LikeBright will fight this issue by “constructing a dating layer-on fb to greatly help females meet men and women through the folks they trust.”

The inspiration for LikeBright came from personal expertise. Sonya ended up being powered by a desire to assist this lady feminine buddies browse the sometimes-dangerous field of internet dating, and wanted to place emphasis on the problems, usually disregarded, that ladies love when it comes to searching for love on line. Ron, a regular tourist, ended up being encouraged to create a site that found his nomadic requirements, and Nick discovered regarding the worth of satisfying a date through somebody you trust whenever a female friend launched him to his sweetheart.

Before constructing this site, the trio carried out 50 alive interviews with women that wanted to discuss their experiences with online dating sites. The responses they was given ranged from the entertaining on the horrifying, like “every little thing seemed great. Following he requested myself basically smoked meth” and “He was 11 and that I must drive him house. He’d walked entirely anywhere.” Determined your globe lacked a dating website that puts ladies 1st, LikeBright came into this world.

LikeBright is invested in generating a host built on the 3 S’s. Signing up for the website is simple: it will take half a minute to register via myspace Connect. The site promotes sociability by offering users a social framework when it comes to singles they see and permitting them to connect with buddies – affixed or perhaps not – on the site. And it is safe: females can use LikeBright anonymously, and every man on the internet site is actually vouched for.

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